So, what exactly is an advertorial?

Advertorials are paid-for advertisements written and designed to look like editorial content such as a news story, feature or profile piece.

Unlike adverts, they provide information such as the experiences that real customers have with a product or service and relevant studies or data of interest to the reader.

You’ll usually find them in offline publications such as magazines and newspapers.

However recent years have seen them increasingly appear in online publications as part of a company’s content marketing strategy.

A number of surveys have shown that people give editorial content greater credibility than ads because of the implication that the newspaper, magazine or website has endorsed what the product does.

If it’s a publication or website with a large readership, that reader endorsement is higher.

Get in touch and get The Content Clinic to do your advertorial writing for you.

You will get a good editorial angle, and headlines and copy written in the preferred style and format of the publication or website where the advertorial will appear so it fit in comfortably.