Copywriting and seo copywriting

Success-with-SEO-Professionally written copywriting is one of the most important elements of your marketing materials such as your brochures, adverts, newsletters or advertorials.

I’ve noticed that, before working with them, many business owners insist on marketing copy written from the company’s perspective.

It’s copy that does very little to communicate to potential customers the benefits of using their products or services.

Good copywriting that highlights these benefits as well as addressing the problems and issues faced by your target audience will go a long way to engaging and captivating them, building trust and eventually turning them into clients.

The same goes for online marketing content.

You’ve probably heard a lot about search engine optimization (SEO).

Do a quick Google search and you’ll find no end of SEO specialists promising to get you to the number one spot on Google.

SEO has become an unnecessarily complicated feature on online marketing when it reality it’s actually pretty straightforward.

At it’s simplest, on-site SEO is making sure that your keywords are found in the right numbers and  in the right places such as page titles, body text and text links.

But an important guideline to bear in mind is don’t over do it.

SEO is not just about writing keyword rich text.

The tone, voice, and formality must appeal to human readers in a way they understand.

You must blend keywords with original informative and entertaining content so that’s it style and tone appeals to human readers.

Need seo writing help?

When you hire The Content Clinic your most important keywords will be blended in to your headings (H1, H2 and H3 tags), page titles and meta descriptions (the small bits of text that show up underneath the headlines in search engine results).

 

And importantly you’ll get content that takes account of your target audience, written with a natural conversational flow, as though you are chatting to a friend or customer about the topic.

 

Get in touch and let us know how we can help you.